Consulting Framework
Every decision we guide is deliberate and data-driven, ensuring you leverage the right channels and create content that resonates with your audience from day one.
Audience Research
Understanding your players and knowing what they love about your game is critical before launching a campaign. We are here to facilitate auditing and audience research to ensure your game is China-ready.
Platform-Specific Content Strategies
China has over 12 major social platforms, with hundreds of millions of users, some general, some gaming-specific. Each with unique positioning, bespoke algorithms, and subtle differences in audience preferences. The right platforms and tailored content outperform a one-size-fit-all approach, always.
Campaign Strategies
Influencer marketing remains the most effective strategy for PC and console games. In China, micro-influencers often outperform macro-influencers in terms of ROI, a key difference to the West worthy of considering when planning your campaign. We plan, consult and execute.
Event Strategies
While offline events are a very traditional channel, they are invaluable for gathering player feedback and market activation; and when adopted effectively, they are the most effective entry point to China.
Promotional Strategies
Paid ads provide rapid reach and valuable data for optimizing your marketing spend. Success depends on allocating budgets wisely, designing seamless user journeys, and conversion optimization.