User Acquisition
Test and Optimize
Despite games often being similar, and influencers generally specializing in a particular genre, we understand that a campaign for one ARPG may not work well for another. Our initial approach, regardless of experience, is to evaluate influencer audiences and test various ad strategies across different platforms to find what works best for your game. By eliminating ineffective tactics and doubling down on what delivers results, we’ll optimize your campaigns for maximum impact.
Connect with the Right Influencers
As in the West, Influencers / Streamers are the most effective channel to reach relevant audiences in China. We’ll use our local connections and reputation in China to reach the most impactful influencers for your game. Depending on the strategy, we can focus on influencers with broader reach, suitable for genres like RPGs and Action titles, or work with a group of smaller ‘micro’ influencers with dedicated audiences focusing on more targeted genres like 4X, rogue-like/lite, auto-battlers and so on. We find smaller influencers generally provide a higher ROI, but this is incredibly game dependent.
Choose the Right Channels and Strategies
Not every platform fits every game. We analyze your game’s genre, audience, and goals to identify the most relevant social channels and strategies – whether it’s for the viral potential of Douyin, the niche gaming communities on Bilibili, or the lifestyle-driven audience of Xiaohongshu.
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Efficient Growth, Maximum Impact
Our approach focuses on efficiency. We’ll help you spread awareness and acquire users with campaigns that deliver the best results for your budget. We focus on ROI through data-led analytics, presented to you to ensure we are aligned before initiating any campaign. No wasted resources, no guesswork – just sustainable, measurable growth.