Public Relations:
Build Your Reputation
Visibility gets players to notice your game. Reputation gives them confidence to purchase. Public Relations establishes your game’s presence through trusted gaming media and influential player communities, helping your announcements reach beyond your own channels and become part of the wider gaming conversation in China.
Challenges We Solve
How To Break Into the Mainstream?
Publishing on your own channels only reaches people who knew your game. To expand beyond your existing audience, your announcements need to appear on the gaming media and communities that Chinese players already follow.
Where Do Players Discuss Games?
Many gaming conversations don’t happen on social media—they happen inside popular gaming forums and communities like NGA and Baidu Tieba, where reviews, guides, recommendations, and discussions continue long after launch.
How Do We Build Credibility?
Players don’t just ask “What is this game about?” They ask “Who else is playing it?” Editorial coverage, media features, and discussions from influential communities provide valuable social validation and reinforce confidence in purchasing.
How We Help
Successful PR campaigns don’t simply distribute news—they create conversations. We combine media campaigns with community engagement to ensure your game reaches both industry professionals and passionate players via channels they follow.
Media Distribution
We adapt your announcements into editorial-ready Chinese press releases and distribute them to mainstream gaming media outlets, ensuring your game’s key annoucements and messaging is communicated professionally.
Paid Placements
For key launch milestones, we secure premium advertising placements, including featured articles, homepage banners, pop-ups, etc., across leading gaming media outlets to amplify exposure and reinforce campaign visibility.
Media Campaigns
Beyond standard media buying, we coordinate various campiagns, including media previews, press interviews, video collaborations, and other exclusive coverage opportunities, to create deeper stories around your game and the team behind it.
Forum Engagement
Chinese gaming discussions extend well beyond media publications. We establish and strengthen your presence across influential player forums where hardcore gamers exchange recommendations, reviews, and launch discussions.
Credibility
Drives Conversion
Gaming creators often help players discover new games. However, before committing their time and money, many Chinese players look for additional validation through coverage by mainstream gaming media and discussions within established player forums.
At Panforia, we believe Public Relations is about reinforcing player confidence, not simply generating exposure. By combining media relations with community engagement, we help transform initial interest into trust, thus giving players more reasons to wishlist, purchase, and recommend your game.