Engage

Events Management:
The Beginner Quest
That's Too Important to Miss

Events are a unique opportunity to connect with players organically, create excitement and passion, and gather valuable feedback.

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Your game is seen by potentially hundreds of thousands of people, some of whom would have never found your store page as they follow different influencers and play different genres but are now genuinely interested.

Often, events can be used to test the water before jumping into a full marketing campaign. You can create your play test group, get invaluable feedback, and nurture visibility, all without leaving the office.

Panforia's Event Representation helps you identify the right events, build a passionate fanbase, collect feedback from a broad range of players, and legitimize your game and company by being seen in person. Essentially, demonstrating that you are truly invested in Chinese players and want to be seen.

Our Services

Event Representation

We represent you in person, providing players and you with a bridge to establishing your presence in China

Event Management
01

Full-Service Event Management

Setting up the booth, creating the assets, testing and localizing the demo build, we handle everything from start to finish, bringing your game to the most relevant events in China and ensuring your presence is impactful and memorable.

Event Selection
02

Strategic Event Selection

Not all events are worth the grind. We’ll identify those that align with your game’s production timeline, genre and audience, whether it’s a major expo or a niche community gathering.

Fanbase
03

Building Your First Fanbase

Events are more than showcases—they’re opportunities to connect with players. We’ll help you nurture an initial fanbase of passionate players who will become your game’s first ambassadors.

Player Feedback
04

Gathering Player Feedback

Every event is a chance to level up. We’ll collect player feedback and playtest data, giving your team the insights needed to fine-tune your game for the local market.

Growing Wishlist
05

Growing Your Wishlist

Wishlist is the major barometer for marketing success. Leveraging platforms like Xiaoheihe, connecting offline presence with Steam events, and carefully designing the on-site user journey, we ensure your game gets the Wishlist growth it deserves.

Why Panforia?

The Challenges We Solve

Unknown Events

Many of the fastest growing, and impactful events aren’t widely publicized in the West, resulting in a lack of focus.

Unclear ROI

Events don't guarantee immediate Wishlist growth. Success depends on aligning events with your game's production timeline.

Logistical Nightmare

Presenting your game at a Western event can be challenging, and presenting your game at a Chinese event can be near impossible logistically.

Language Barrier

Imagine having a queue of interested players at your booth, keen to play your games, and having no way of engaging with these players.

Why Events Matter
in China

In China, gaming events are cultural touchpoints. Players attend not just to see new games but to connect with communities and share their passion. A strong event presence can tap into this enthusiasm, creating a ripple effect that drives long-term growth.

Event marketing is a low-stakes way to test the waters in a new market. With the right approach, a single event can spark interest, build a loyal fanbase, and provide invaluable insights—all with minimal investment.

Events in China

Ready to Start Your Quest?

Choose Panforia
As Your Event Companion,

Your game won’t just participate – it will stand out.

Press Start Today