Events Management:
The Beginner Quest
That’s Too Important to Miss
Events are a unique opportunity to connect with players organically, create excitement and passion, and gather valuable feedback.
Event Representation
We represent you in person, providing players and you with a bridge to establishing your presence in China
Full-Service Event Management
Setting up the booth, creating the assets, testing and localizing the demo build, we handle everything from start to finish, bringing your game to the most relevant events in China and ensuring your presence is impactful and memorable.
Strategic Event Selection
Not all events are worth the grind. We’ll identify those that align with your game’s production timeline, genre and audience, whether it’s a major expo or a niche community gathering.
Building Your First Fanbase
Events are more than showcases—they’re opportunities to connect with players. We’ll help you nurture an initial fanbase of passionate players who will become your game’s first ambassadors.
Gathering Player Feedback
Every event is a chance to level up. We’ll collect player feedback and playtest data, giving your team the insights needed to fine-tune your game for the local market.
Growing Your Wishlist
Wishlist is the major barometer for marketing success. Leveraging platforms like Xiaoheihe, connecting offline presence with Steam events, and carefully designing the on-site user journey, we ensure your game gets the Wishlist growth it deserves.
The Challenges We Solve
Unknown Events
Many of the fastest growing, and impactful events aren’t widely publicized in the West, resulting in a lack of focus.
Unclear ROI
Events don’t guarantee immediate Wishlist growth. Success depends on aligning events with your game’s production timeline.
Logistical Nightmare
Presenting your game at a Western event can be challenging, and presenting your game at a Chinese event can be near impossible logistically.
Language Barrier
Imagine having a queue of interested players at your booth, keen to play your games, and having no way of engaging with these players.
Why Events Matter
in China
In China, gaming events are cultural touchpoints. Players attend not just to see new games but to connect with communities and share their passion. A strong event presence can tap into this enthusiasm, creating a ripple effect that drives long-term growth.
Event marketing is a low-stakes way to test the waters in a new market. With the right approach, a single event can spark interest, build a loyal fanbase, and provide invaluable insights—all with minimal investment.
