Social Media Management:
Build Your Base Camp
Chinese social media is where players discover games, follow development, and decide whether to join your community. But every platform has its own culture, content style, and algorithms. We establish and manage your official presence across China’s diverse social channels, design creative content, and building genuine relationships that turn interest into loyalty.
Challenges We Solve
Where Should We Get Started?
China’s social ecosystem is fragmented. While platforms like BiliBili, RedNote, Douyin, and HeyBox are all popular, they serve different audiences and player behaviors. Choosing the wrong platform often means investing time and budget where your players simply aren’t.
Why doesn’t My Content Work?
Creating an account is easy, but growing one is not. Chinese platforms each have own algorithms, content formats, moderation policies, and community guidelines. Without understanding how they work, even quality content may receive little exposure—or in some cases, account restrictions.
Can I Just Hire A Content Creator?
Creating and publishing content is only the beginning. Growth comes from ongoing conversations—replying to comments, answering DMs, interacting with creators and active players, etc. Social media isn’t just about broadcasting; it’s about building relationships.
How We Help
Every platform plays a different role in a player’s journey. Instead of posting the same content everywhere, we develop a platform-specific strategy that aligns with your game’s audience, key milestones, and long-term community goals.
Platform Strategy
We identify the social platforms where your target audience is most active and define the role each channel should play throughout your campaign—from discovery and wishlists to conversion and community building.
Content Planning
Our team develops a local content strategy and produces platform-native posts that communicate your game’s core appeal while fitting each platform’s content preference and audience expectations.
Operations & Engagement
Besides scheduling and publishing, we actively respond to comments and DMs, engage with player discussions, interact with creators, and monitor player sentiment to foster an active and welcoming player community.
Performance Reporting
Through regular reporting, we analyze channel growth, content performance, player sentiment, and community feedback, helping refine future campaigns and providing actionable insights to your team.
You Will
Receive
- Platform Strategy & Positioning
- Crafted Content Calendar
- Daily Channel Operations
- Active Community Moderation
- Regular Performance Reports
- Player Sentiment Insights
Every Platform Plays
A Different Role
Chinese players may discover games on one platform, discuss them on another, and share guides/creations elsewhere. A successful social strategy isn’t about being everywhere—it’s about being present where your players already are.
At Panforia, we build social strategies around player behavior rather than platform popularity. By combining creative content, consistent channel operations, and active community engagement, we help studios establish an authentic presence that continues to grow long after launch.